Ratings for award shows dropped in 2020.
It may not be the total fault of the award shows and more in how ratings are calculated.
Nielsen, the company that handles TV rating calculations said they are launching a new rating system.
The new system will include impressions from TV as well as those embedded in a smartphone or computer in their calculations.
Ratings Dropped For Awards Shows Across The Board In 2020 https://t.co/PmJWIFiD4x pic.twitter.com/8IQbBSuIxy
— MusicRow Magazine (@MusicRow) December 22, 2020
The system should be ready in time for the 2024 TV season.
Do you think award shows are outdated or do you think it is the way ratings are calculated? How do you mostly watch TV-TV, phone or computer?
