Coca-Cola is working on a new type of way to hold your drink.
The soda brand is working with Danish company Paboco to develop a bottle made completely from paper.
The goal is to create a bottle that could be easily recycled with other paper products, although the current incarnation has a plastic lining.
Prototyping a change: Coca-Cola introduces its 1st recyclable paper bottle. The world’s most successful multinational beverage company, Coca-cola, is taking a big step towards this change through its innovative packaging.
— BRANDxHOOD (@BrandxHood) November 3, 2020
In a statement, Coca-Cola says that “paper packaging has a role to play in the future.”
Would you drink soda out of a paper bottle? Do you think this is a good direction for drink bottles?